Crayon Pop to be at Kpop Night Out

The annual KOCCA presented K-Pop Night Out returns for its third year at SXSW. The showcase will take place on Thursday, March 19 at Elysium (705 Red River).

This March, Hitchhiker, Epik High, Crayon Pop, The Barberettes, Asian Chairshot, EE and Eastern Sidekick will make the trip from Seoul. Once again, you’ll find your perception of Korean music challenged with the most engaging KPNO lineup yet.

Until recently, Choi Jin-woo was known as one of K-Pop’s top hit-makers as a producer, songwriter and remixer for Korean superstars such as Girl’s Generation, G-Dragon, EXO and SXSW alumni act f(x). Now the tables have turned with his new project Hitchhiker, a worldwide YouTube phenomena that’s thrust him into the spotlight with the amazingly bizarre “11” video and its accompanying polarizing earworm of a track. Seriously, just watch it. This will be Hitchhiker’s debut live performance.

Seoul’s Epik High are often credited as bringing hip-hop to the mainstream in Korea, and will be making their first SXSW appearance, supporting their eighth album, Shoebox, while K-Pop girl group Crayon Pop return to the US with their signature helmets and “Bar Bar Bar” dance in tow after touring with Lady Gaga on her Artpop tour.

The Barberettes, perhaps the most surprising of the bunch, create a time-warp of ’50s and ’60s girl group harmonies with a dedicated nod to The Shirelles, The Ronettes and The Kim Sisters.

Part performance troupe, part art collective, EE is a blur of eccentricity that comes across as a Korean hip-hop inspired version of The Knife, if you can imagine such a thing.

As always, Korean underground rock plays an important part of a K-Pop Night Out showcase. Asian Chairshot find common ground between Black Sabbath, Soundgarden and Radiohead with their Jeff Schroeder (Smashing Pumpkins) produced LP, while Eastern Sidekick come across as an edgier Korean version of The Strokes.

Don’t miss the third annual K-Pop Night Out showcase at SXSW Music! Badges and hotel rooms are still available. Schedule is subject to change.

Source: SXSW Music

  • numetal_militia

    Wow! How eclectic. I would love to be there!

  • CP Ranger

    Haha, yes! Correct information for the time of Friday morning at 12:30am. I’m glad someone is thinking. Thank you! 😀

  • sas

    Travel 10,000 for a half-hour gig. That alone is amazing.

    • sas

      Sorry, it should read 11,150 kilometers

      • CP Ranger

        Many of the other music acts from all over the world are doing the same thing. The word amazing would probably be an understatement.

  • NeonMoon

    That’s bizarre…who’d perform at such time…12:30am????…who’d be watching????

    • CP Ranger

      I (hopefully) will be! 🙂 Epik High goes on after them. Who’s going to be watching that at 1am? 😉

      • NeonMoon

        that’s just insane…

        • CP Ranger

          Life is already insane, might as well turn it into some crazy fun while we have the chance. ^_^

      • tyger11

        Oooh, wouldn’t it be awesome if one of the CP members performed “Happen Ending” with Epik High?

    • mcf

      That’s probably the busiest time of the night, actually.

      It’s in Austin, TX (basically a giant college town) during a huge event in an area packed with bars and nightclubs.

  • Wait

    So, I presume that their comeback will not be later than March 19, then?
    You guys living near the venue for this event better make this worth it for them.

    • Fighting_Northern_Spirit

      It would seem strange for them to release their comeback and then immediately dash off to the USA in the midst of promoting it, so I would guess their comeback will be after the 19th, but that’s just a guess.
      .
      Honestly I can’t understand the whole point of going to Austin at all with the limited info we have now – halfway across the world for just one show? If they line up some more shows, maybe in LA or Vegas, then yeah I could see the point (no offense to the fans in TX). Their immediate need is to solidify their Korean base; they toured North America already and didn’t set it on fire.

      • CP Ranger

        I thought it was strange as well that they would spend time and energy for one performance so close to their comeback date. But, there might be some strategic reasons.

        SXSW will have a lot of music industry people attending. They might be hoping for some attention from that, especially because they were an opening act for Lady Gaga and there might be people who are curious about them.
        They might also be representing Sony Music Korea.

        The host of the event, KOCCA, seems like a pretty big deal, so it would have been difficult for them to say ‘no’.
        But, whatever the reason. I’m glad there’s another opportunity to see them in North America. 🙂

        • neonmoon

          perhaps SXSW was committed in advance before…their anticipated comeback planned for February…now delayed until March…probably drop teasers mid March, intro their new song in a guerrilla performance for their fans, then launch their MV same time when they r in US…debut the song in Texas…then promote heavy once they return…wishful thinking on my part…

      • Taylor Simon

        Crayon Pop’s attendance at SXSW was announced in January, back when we thought the comeback would be in February.

  • Stan Baker

    Have I been up too late or am I somehow rational in thinking our angels may make their comeback on a continent far, far away?

    • You have been up too late.

      Compared to last year, they had their album photoshoot on 16 March 2014, with the announcement of their comeback on the 17-18 March 2014, and they came back officially on 1 Apr, after having a media show case on 28 March 2014.

      • Stan Baker

        Although I live within the City of Austin, conveyance to Elysium is still under question. Thank you $35 parking.Hitchhiker is making “his” first ever public show and a dozen or more cams shall be primed for Youtube. This inquiry is not utterly insane. After all, the SxSW crowd isn’t likely to know anything beyond their little sisters think that Korea is cool.

        It would be an good place to underscore, albeit domestically, that they played the most dates ever in the world’s largest media market. Those 40 hours in the air have to be worth something. If the photoshoot was on March 9, 2015 a two week delay would put them …. either on the last show before comeback or something else.

    • robertrickett

      I doubt it, but why not, It’s never been done before and this will be their 4th performance in Texas. Then again, if they are planning on releasing a complete album, the new songs they perform in Texas might not include the anticipated S.Tiger song, but 2 other new songs from the album. That would be a cool move. CP loves to surprise us, but it will all be good.

  • neonMoon

    Is it wise to go up against EXO’s comeback…now slated for March 30???? And April is not any better with more big groups coming….best timing is NOW…at best you r ahead of them…not behind…

  • Neonmoon

    Alright…2 new songs…their comeback title song (by STiger) and 1234 (Korean ver.) ????…expecting teasers this weekend onward…a shade similar to their Uh-ee comeback in Japan last year…are they doing a guerrilla performance before taking off to Texas for their loyal pophussi fans?????

  • CP Ranger

    Additional update for the Kpop Meet Up that I received in an email from the organiser:
    —-
    NOTICE:
    This is an official SXSW party and we only allow Platinum or Music
    badge or artist wristband holders to get in. If you don’t have one, we
    can’t guarantee your access to the party.
    For those of you who didn’t fill out company/job title, please email the missing information to (emailremovedtosavespambotsfromtheperson). If you are a freelancer, please let us know what you do.
    Thank you and see you soon! 🙂
    —-
    Hah! I put myself down as a freelancer. A freelancer that will wait hours in line just to be able to shake hands with some amazing Kpop celebrities. And maybe take their picture. If I know who they are. Because I only know Crayon Pop. 🙂