140712 Lady Gaga launches the career of Crayon Pop!

The French site, melty.fr released an article about Crayon Pop, here is a translated version of the article.

Although Lady Gaga has plenty of faults, she can be altruistic just as much. The young singer decided to help a young K-pop group to launch their career.  For this young group, opening for Lady Gaga is a gift from heaven!

Even though Lady Gaga recently made herself out to be Metallica by posting a false photo on Facebook, she has been mostly forgiven.  After all, you can’t blame her for wanting to exaggerate the number of spectators, since you know she’s actually helping a young group launch themselves musically. In fact, the young Korean group Crayon Pop, who knew crazy success with their song “Bar Bar Bar”, from now on has a springboard to launch their career forward.  It was recently confirmed that the young group is opening for Lady Gaga during her ArtRave tour.  As you can expect, the group will become the center of interest of many fans of our favorite diva, with an enormous gain in popularity!  On June 27th, the K-pop group had their first concert with Lady Gaga in Milwaukee.  It’s only the beginning of their success because Crayon Pop is part of at least (sic) 15 concerts.  These 5 very cute Korean girls haven’t stopped conquering fans!

During a recent interview, Ellin, one of the members of Crayon Pop, confided: “It’s really incredible to be on tour with Lady Gaga.  We were fans of Lady Gaga from a young age.  In an interview, we confessed that we wanted to collaborate with her.  And now here we are, a dream became reality.”  Not only did their dream become reality, but more, as the road to success has just opened up, from the group’s representative: “The members were leaving for another city after the Lady Gaga concert in Montreal, and they wanted to stop the bus to meet fans.  They signed autographs and took photos with fans.”  There we have an extremely promising beginning for this young Korean group!  It’s only a question of time before these 5 young girls can transform themselves into mermaids on stage like Lady Gaga. What do you think of this young group?

Translation Credit: sammo_cat

Source: melty.fr

  • GBuster

    Imo, Bar Bar Bar launched their career. This current tour has helped with the media play back in Korea. Time will tell after the release of their first full album this fall if the Crayon Pop name further expands in Kpop.

    • I agree! Lady Gaga probably heard of them because of BarX3 so I would say that was the start of their high.

    • termyt .

      “Bar Bar Bar” was certainly the start, but it was almost too successful. A hit like that has doomed many “One Hit Wonders” because it is nearly impossible to duplicate that kind of success on back-to-back releases. For an established group, it adds to their legend. For an unestablished group, like CP, the relative failure (comparing it to the previous smash) of the follow-up can push them back into obscurity.

      Lady Gaga has done something amazing for them. More important than exposure to thousands of Americans, their tour with Gaga elevates their status at home as ambassadors of hallyu in the coveted NA markets. It’s the Korean market that will sustain or crush them and pride over the fact that they toured NA will give them far more mileage in positive press than anything the actual tour has done for them abroad. Their next release will garner more attention making a hit more likely, making a sustained career more likely.

      In the end, their own talent and charms will make or break them, but before they can charm or thrill anyone, they have to be seen. Gaga has done as much or more than anything to ensure they get the opportunity.

      • GBuster

        There was no intention from Chrome to expand into the Western markets. The fact that they are only doing this for a month vice the entire length of the U.S. tour shows their focus is in Korea. The ‘coveted’ western market was once attempted by SNSD and Wonder Girls who are far more popular, and it did not go well. This was a chance opportunity to visit the U.S. and nothing more.

        • Ray

          You know your Crayon Pop. The Gaga opportunity was one you don’t pass up, but they sort of did only committing to a month. You’d expect a young group to clear their calendar, but they didn’t. I’m sure the cash infusion is good for the company, I have my concerns for CEO’s business model especially now that they’ve got 3 more groups out there. This is at least the 3rd time they’ve been in America, but the previous two times they were in and out, no guerrilla event, no video to speak of. The girls are taking it seriously though their canned lines in english; on stage actually sound really good, considering what we’ve seen from them before. American market is a trap, Chrome knows this.

          • PopjusshiG

            I agree, as much as the GaGa tour is a dream come
            true for the girls, the CEO is smart enough to
            know where their bread is buttered, and it’s not
            in North America. Oh yeah, the fact that Crayon Pop
            and GaGa are both with Sony probably has a
            great deal to do with this happening.

          • ichinisan4

            I wonder why they didn’t target Japan too, though? Why S.Korea only? Japan is where the money is and they were doing fine in Japan before they even got famous in S.Korea.

          • PopjusshiG

            I think when barx3 took off it really changed the
            plans for Japan. They let Arisa (I think that was her name)
            go, and did just a few quick gigs in Japan. I can’t
            blame them barx3 put them on the map, and made
            them stars in their home country. I’m sure being
            a part of Sony, Japan is in the works.

          • Neonmoon

            Crayon Pop started in Japan, before debuting in S.Korea. They have a solid fan base in Japan..After their stint with L.Gaga, this base will automatically increase, and I am sure plans to have a Japan tour again. However, they need to launch their full album and expand their songlists for a full concert..i.e SNSD sang 28 songs /show in their latest Japan concert avg. over 20,000 fans.

          • Stan Baker

            Gaga is an Interscope artist, which is under Universal.

          • PopjusshiG

            She’s not with Sony/ATV as her publisher anymore?

          • Stan Baker

            Publishing and distribution are distinct. ATV handles the songwriter’s royalties and distribution of things like sheet music. Interscope presses, puts out and promotes the album. Most artists tend to their own BMI/ASCAP publishing these days, and those are separate deals.

          • Stan Baker

            That wasn’t as clear as it should have been. Lady Gaga has a deal with Sony/ATV as a songwriter. She was signed as a songwriter before her ensemble was established as a live act.

            The deal with Interscope is what most folks think of as “getting signed to a label”. Most musicians, although this is less of an issue in the age of information, surrender their publishing and its greater income-earning potential, to their first label. Gaga already had a deal, and is clearly no slouch when it comes to the business of The Business.

            It is very likely that Yongpop isn’t regarded by SME as one of their own because their deal, and the larger Chrome-as-a-sublabel deal covers only Asia. The level of publicity over here certainly reflects this.

          • PopjusshiG

            Thanks Stan, that clears it up for me. Stay cool
            down in SA, lived there when I was but a we lad.

        • termyt .

          Just to be clear, that’s basically what I am saying. Korean exposure in NA is a goal of hallyu’s “cultural exchange.” The goal of Crayon Pop is to be an established group in Korea. By doing the Gaga concert tour for a month, they do a solid favor for the goals of Korean cultural exchange, which will help them win favorable press back in Korea. Favorable press will get them more airtime and help them find more fans.

      • NeonMoon

        Mind you…you must have considered PSY as also a “One HIt Wonders”, he was unheard of..until “Gangnam Style” went viral..over 2 BILLION viewers Globally..how could this plump unattractive entertainer (definitely not a singer) and Crayon Pop succeeded..because of fans appreciate their ingenuity with quirky and unique dances..Both groups stayed successful with their comebacks. Whether you like or not, they single-handedly put KPOP on the map…blazing a trail for other KPop groups to follow. KPop should be thankful..Their collaboration with Lady Gaga is icing on the cake..CP will have their cake and eat it too…Chrome has just signed a rare Label partnership with Sony..that will strengthen their growing financial and marketing power..Big things lie ahead for CP..on top of that they have the best fan service ever..

  • apieth

    Lady gaga is one of crayon pop’s fans. But awesome fans kekeke..
    All people who see crayon pop will want to help reach their dream ^^

  • TinPeiLingFan .

    how about a collaboration ‘Lady Gaga + YongPop’ song? =)

    • GBuster

      I don’t think the girls would like Lady Gaga throwing up on them.

      • TinPeiLingFan .

        i just googled & a vid where she let some1 vomit on her.. what the.. ??

        • Fighting_Northern_Spirit

          The only thing I like about Lady Gaga is that she likes Crayon Pop. And that’s truly the only thing.

    • Neonmoon

      All in…maybe live collaboration when CP opens for Lady GAGA again in August for Seoul tour..(Just like CP n Ylvis on MAMA Award 2013) BOnus for CP if L.Gaga writes a song for them…another HIT!!!

  • Neonmoon

    Being with L.Gaga, getting to experience the ultimate showmanship, is a priceless for Crayon Pop..this will hone their confidence and hopefully develop new flairs..with their goal to become national idols..