Chrome Entertainment has revealed on the 7th that they have reached a label contract agreement with Sony Music Entertainment Korea.
A ‘label’ refers to a professional company which finds and contracts new artist and produces their own unique music. This label contract is a step up from the strategic partnership they had previously. This also means that Chrome Entertainment has become an affiliated enterprise of Sony Music Entertainment Korea.
Representative director of Sony Music Entertainment Korea, Jung Kyuho said in anticipation “We aim to accelerate the entry into the international music industry by obtaining competitive contents from Chrome Entertainment.”
Chrome Entertainment CEO, Hwang Hyunchang explained ambitiously, “As a result of this contract, it’s become possible to produce albums for artists under other companies. We will be distributing various music of different genres and concepts, not only for our own artists, but other external artists as well.”
Source: Star MK Korea